Experience
Product Strategy & Marketing Intern,
May - August 2023
Developed the Arnold, Brownberry, Oroweat (ABO) Keto launch, making it the #1 keto bread & bun brand within 9 weeks – worked on campaign ideation, brand website design, online banner ads copy and influencer selection
Planned the Sara Lee Artesano brioche sampling tour including designing merchandize, sampling carts and shirts for the salespeople thereby increasing brand awareness in consumers’ minds by +20%
Supported eCommerce on the PIM and content syndication platforms (Salsify, Syndigo)
Compiled weekly reports on net units sold, net sales and profitability across the buns & rolls portfolio
Bimbo Bakeries USA
Drafted internal and external communications initiatives for all domestic hero brands under Church & Dwight
Copy-wrote and edited web content, company culture stories, event marketing materials, and digital signage
Orchestrated monthly newsletter e-blasts, ensuring timely delivery to a target audience of 5K+ internal associates, averaging a 27% open rate
Ideated and created consumer and internal-facing promotional content through photography and videography for all brands under Church & Dwight
Collaborated with cross-functional teams (i.e. Design, Animation) to develop social-first content strategies
Church & Dwight
Creative Services and Communications Engagement Specialist,
August - December 2024
Sabii Digital
Communications Coordinator,
September 2024 - Present
Prepare materials for town halls, programs, and company updates through copywriting and layout design
Create and maintain a content calendar for leadership announcements and updates, newsletters, articles, and flyers
Support event planning and coordination for trade shows, conferences, and promotional events
Collaborate between teams to facilitate seamless communication and alignment on project goals and deadlines